#Billboard design drivers
#Billboard design driver

Why it’s effective: What you see isn’t an illusion. Colorado State Patrol: Tailgating Isn’t Worth It The billboard is a masterpiece in terms of design and engineering as it’s showing the actor crying with real tears flowing from his eyes. Ad agency WAX created this billboard in anticipation of the Calgary International Film Festival. The best method would be to highlight your product with a bright picture and bold font.Why it’s effective: It’s an example of a perfect union between design and ingenuity. Select content that will improve your brand’s image in the eyes of the viewers. Use Relevant ContentĮverything comes down to the right and relevant content. Explore some poster design ideas and get inspired for your marketing campaigns. A single image will create much more visual impact than a handful of images that only take up a quarter of the layout. Also, try to stick to one large image or photo. This will ensure that the foreground isn’t fighting for attention. You can also choose to use contrasting colors to create an even bigger impact that will help enhance the comprehension of your message.īut for your image to be persuasive, you’d want to keep your background simple. To effortlessly attract attention to your billboard design, ensure that you use bright colors and a bold image.

#Billboard design driver

Furthermore, the larger the font, the easier it is for a driver to read and understand the message from a distance. Thus, make sure any information in your design is printed in a clean and bold font to ensure the best readability. Just make sure to prioritize and position the information as per its importance, such that the billboard doesn’t become cluttered. For example, you can add a phone number, the brand logo, a location, or a highway exit number to attract motorists to the venue. You can include any additional relevant information after your initial message. It should be a maximum of 7 words or less. Thus, it is necessary that you keep your message short enough to be read at a glance. Meaning that the actual time taken to view the billboard ad is much less. Within that time, the driver will also have to keep an eye on the road.

#Billboard design drivers

On average, drivers have only about 5-10 seconds to view, read and comprehend the message on a billboard.

Use a large dynamic image that will tell it all at a glance.

Use rhyming words that will help your message stick.

Play with your story by using short and fun words.

Thus, you need to be strategic and creative while creating a billboard design. Another memorable example of billboard advertisements is the billboards hoisted across the highways.Īnd a billboard design is a visual medium that, for most of its lifespan, tells a story through pictures and texts.

Take, for example, Times Square. It is one of the most recognized street squares where almost every wall is covered with a billboard.

Types of Billboard AdvertisingĪ billboard is large, and depending on its location, the sign promotes a brand the best. Opting for a digital billboard is even better since they are much more cost-effective and easier to update. Thus, if you are looking to advertise your brand to a vast audience, then billboards are the most helpful options. After all, in this form of advertising, the message shared must be clear and concise with easy-to-understand details for the viewer(who, most times, are drivers on the highway). For these small businesses, billboard advertising is one of the easiest, cheapest, and fastest advertising mediums to share their products to prospective clientele.īillboard advertisement has been a popular outdoor advertising medium for a long time.